Today+

Today, I am utilizing AI to bring brands to market at lightning speed. Able to prototype and iterate faster than ever before, I am positioning myself at the forefront of this revolution by integrating an ever-evolving suite of AI products into my reimagined workflow.

Some of my favorite solutions have been Vibe Coding with Claude Code, Base44 and Lovable to deliver apps such as the lost and found solution, KindTag, and the AI creative agency FarFetched. I'm now able to single-handedly build in days what would've taken multiple engineers months.

My background (pre-AI)

A decade of creating brands and services. including SunShader (35k+ units sold) and the art marketplace, Stuckup. My roles launching, scaling and selling companies has enabled me to develop management, team work and communication to my flair for design and brand.

In 2007, I founded BOUF — Europe’s first online marketplace for unique homeware and personalized gifts — I developed new marketplace technology, providing thousands of curated vendors with storefronts and customers. Acquired by Europe's largest media co, Sanoma PLC, in 2015.

New AI subscription service helping businesses to create apps, automations, brands and sales by pairing our human business operators with state-of-the-art AI.  Our visionary team design, build and ship world-class solutions. Nothing is too far fetched.

Ever had that sinking feeling of losing a wallet, sunglasses, keys, pet or any cherished item of sentimental or monetary value. Vibe coded with Base44, I built an intuitive app that allows you to list all of your valuables and attach a QR code tag to each item. Offer your finder a reward and secure chat to arrange its safe return.

I created SunShader^® after a lightbulb moment while using my laptop outside on a NYC roof deck, realizing that millions of laptop users would benefit from a device that shielded their laptops from the sun. Our flagship product has generated over $1m in sales and enables freelancers, digital nomads, students, photographers, creatives and musicians to work efficiently, no matter where they are.

I launched Stuckup^® as a place to curate the top 10% of artists, provide them with a meaningful supply of customers and give them premium printing, framing & fulfillment services so that they could focus their efforts on making incredible art.

Prophet Exchange is an innovative sports betting exchange where users can set prices for others to bet on, or place bets on the prices already available. Prophet hired me to create the branding, marketing creative and to design their early marketplace technology, from scratch.

I was hired to create the brand identity for a new chain of "extended-stay hotels" for Choice Hotels. Following a series of workshops and an extensive naming process, the name Everhome was selected and I set about creating the brand identity. The project included 6 creative routes followed by the final brand identity, guidelines and all assets.

Labbrand is a global branding agency with offices in New York, Paris, Shanghai, Singapore & Malaysia. They hired me to rejuvenate their own brand identity.

Logo Design

A small selection of the many thousands of logos I've designed over the years for clients both direct and while working at branding agencies such as Wolff Olins, Frost Design, Labbrand, AKQA, Digitas and Interbrand.

Datafy hired me to create new brand identity for their tech platform that provides HIPAA compliant communications between healthcare providers and partners. Security was the name of the game so the D-lock logo evolved to reinforce that message.