About
Alex Griffin
Product Design Engineer
Alex Griffin is a product design engineer and founder who designs, engineers and ships AI-native products. Alex founded BigBreak, an agentic career assistant, and invented SunShader, the original patented laptop sun shade, which has sold over $1.7M. Earlier, Alex founded BOUF, Europe's first online marketplace for homeware and one-of-a-kind gifts, acquired by Sanoma PLC in 2015, after brand and design work at Wolff Olins, AKQA and Interbrand.
- 15Years Product Design & Engineering
- $1.7m+SunShader Revenue
- 1Acquisition to Sanoma, PLC.
- 7AI-Native Platforms Shipped
- 30Hrs Candidates Save with BigBreak
- 11005 Star Reviews Stuckup.com
- 12xROAS SunShader
Experience
- Aug 2026
Founder · BigBreak AI, New York
Agentic career assistant that focus on opening doors and initiating conversations with hiring teams.
- 2025 — Now
Product Design Engineer & Director of AI Transformation · FarFetched AI, Austin, TX
Designing and shipping AI-native products with Claude Code and Figma MCP — LittlePiggy, FarFetched and the Stuckup AI pivot.
- Built a conversational investment advisor (LittlePiggy.ai) that outperforms the S&P500 by +9%, by designing and engineering a system of 20+ agents and strategies.
- Grew an AI personal assistant (Joolia) to $10k/month in revenue with a 6% churn rate, by designing and developing a life-admin tool for a private beta user base.
- Launched Stuckup.com as an AI greeting cards company earning hundreds of 5-star reviews, by leveraging Claude Code and GPT-Image-2.
- Grew BigBreak.ai from 0 to hundreds of paying candidates by designing and engineering an agentic job-application system that finds hiring teams, drafts outreach, and applies to jobs in one click
- Launched SellerCentral.ai from zero to 750 Solo brand subscribers by designing and building an analytics dashboard for Amazon Sellers and targeting them through LinkedIn campaigns
- Jan 2021 to Feb 2026
Founder & CEO · SunShader, Inc., Austin, TX
Invented and patented the original laptop sun shade. Bootstrapped to 30,000+ units and $1M+ in sales.
- 2018 – 2020
Founder & Creative Director · Stuckup.com, Inc., New York, NY
A curated marketplace giving the top 10% of living artists premium printing, framing and fulfilment.
- 2011 — 2015
Founded BOUF · BOUF, London
BOUF.com was Europe's first online marketplace for homeware and one-of-a-kind gifts. I founded it and led it to acquisition by Sanoma PLC in 2015.
- Agency years
Wolff Olins · AKQA · Interbrand · Wolff Olins, London, United Kingdom
Brand and design work for clients including Manpower, Deutsche Börse, London 2012 Olympics
Selected work
- BigBreak — Job search is broken with new job listings getting an average of 450 applications and ATS screening out the majority of those. Meanwhile, AI is replacing entire workforces with the entry job market down 35% in just 18 months, and this is just the tip of the iceberg. Hiring starts with a conversation, not with a cold application, so I developed BigBreak to help candidates be seen and start a conversation with the hiring team, while our AI handles all the repetitive form-filling and cover letter drafting and outreach that eats away at a candidates week, every week.
- SunShader — The original patented laptop sun shade that lets you, and your team, work from coffee shops, co-working spaces, the beach, the pool, your backyard or balcony, airport, airplanes and AirBnBs. SunShader has sold almost $2m of inventory since its inception in 2020 during the global pandemic... when the whole world began working remotely. Although heavily ripped off by factories in China, the likes of which were supported by Amazon, I take pride in coming up with such an original innovation and proactively enabling it to market before others. This journey pulled on many skill-sets, most notably my product design, e-commerce, DTC, GTM, content strategy, branding, PR, Manufacturing and global logistics, selling in 50 countries worldwide.
- LittlePiggy — A conversational investing copilot running 20+ Investment Agents and APIs, and providing daily, educated picks for stocks, ETFs and Cryptos to Buy, Sell or Hold. Strategies are scored based on performance each day to form a rolling leaderboard with the top 3 winners honed in on. General market trend is monitored and pick performance is measured against that to offset any market up or downticks.
- FarFetched AI — I developed FarFetched as an AI Transformation studio, working closely with profitable small-to-medium sized businesses to automate their entire operations. Our human operator-engineers are founders themselves so understand business problems quickly, and can tailor bespoke, agentic technology to rid them of time-wasting tasks, freeing up teams to focus on the most impactful work only. This is the definining the next generation of successful companies.
- Stuckup — Instantly turn your friends, family and pets into stand-out masterpieces, be it jumping out of an airplane, as a member of the royal family, in a western movie or any style or scene you can think of. Send your unique creation as a Greeting Card or Print directly to the recipient. Perfect for Birthdays, Weddings, New Homes, New Babies, Anniversaries, Mother's Day, Father's Day and more.
- Everhome Suites — Brand identity for a new extended-stay hotel chain.
- Datafy — Identity for a HIPAA-compliant healthcare comms platform.
Skills
Tools
Get in touch
The quickest way to reach Alex is the chat on this site or email alexgriffin.net@gmail.com.